My Portfolio

Romanticize Pittsburgh

What started as a recognizable video series called Romanticize Pittsburgh has grown into its own community and brand. Through the series, I’ve gotten to highlight the small businesses that make Pittsburgh special, work with teams like the Steelers, Penguins, and Pirates, and bring the community offline through a successful event series built around supporting and celebrating the city.

Food & Bev

I’ve gotten to work with brands including PepsiCo, McDonald’s, Ore-Ida, Sheetz, and Poppi. From trying new restaurants and products to traveling for brand experiences, I love finding ways to work food and drinks into the things I’m already doing and sharing with my audience.

Music

I’m constantly at concerts, so naturally they’ve become a huge part of my content too. I was a seat filler at the Grammys; I vlogged the experience, and I turned one night into a viral story that led to an exclusive with People Magazine. I’ve worked with Live Nation and AEG across concerts, festivals, and live music experiences, from paid campaigns to ongoing brand relationships. No matter the show, I want my content to make my audience feel like they were there with me.

Fitness

I got my start in fitness content as a Division I cheerleader at Pitt, sharing everything from practices and game days to workouts and training. Since then, I’ve partnered with F8 for a rooftop fitness activation at Rockefeller Center and become a ClassPass affiliate ambassador, bringing my audience along as fitness continues to be part of my everyday life.

Healthcare & Pharma

I got my start in healthcare and pharma at TikTok, working on the brand side with healthcare and pharmaceutical advertisers. Since then, I’ve built long standing creator relationships with UPMC Health Plan and Pennie, creating social content that makes topics like health insurance feel more approachable and relevant to my audience.

Sports

From my own background as a cheerleader to creating around some of the biggest moments in sports, I know how to turn live events into content people want to be part of. My coverage surrounding the NFL Draft in Pittsburgh generated 8M+ reach, and I’ve worked with the Steelers, Penguins, Pirates, and the U.S. Open Golf. Most recently, I created multiple viral moments around Super Bowl LX, extending online conversations far beyond the event itself.

Travel

From a paid collaboration with Allegiant Airlines to my first international influencer brand trip to South Korea with Rustic Pathways, I’ve brought my audience along for some pretty incredible experiences. My trips to India have also become some of my favorite content to make, leading to viral moments and brand collaborations. I’ve also driven over $30,000 in affiliate travel sales for SmartTrip Europe during my time studying abroad in Florence, Italy.

Lifestyle

I bring my audience along for pretty much everything, from my makeup and what I wear to my dating life. That’s led to opportunities like flying to Fort Lauderdale for a Tinder campaign, joining Aeropostale for a brand activation at a Billie Eilish concert in Madison Square Garden, and being selected for Tarte Cosmetics’ Tartelette U program, where I was mentored by C suite leaders across the brand.

Entertainment

I know how to turn one moment into a viral conversation. I’ve worked with brands like Netflix, HBO Max, and PA Lottery across campaigns, premieres, and major entertainment moments, creating content that gets people talking and brings my audience into the experience. I also create viral moments around pop culture, including my attendance at the Emmys as a seat filler.